Founding client program · US & UK businesses running ads
Paid ads priced on your numbers, not ours: a $490/mo base — a third of a typical retainer — plus a results fee billed from your CRM, your store, your call log. Never the ad platform's dashboard. Your ad budget stays on your card. First 3 founding clients: the base is waived for 3 months.
Get a free teardown of your ad account
Get my free teardownA 10-minute recorded audit: 3 leaks, 3 fixes — yours to keep · the terms, in plain words
Book a time in two minutes, then grant read-only access to your ad account. Within a few days you get a 10-minute recorded video: three things leaking money, three things to fix this week — yours whether or not we ever work together.
What counts as a qualified lead (or which revenue counts as attributed), what each result is worth, and how it's verified — signed before a dollar of spend moves.
Conversion wiring before spend, exact-match discipline, weekly written reviews, and kill rules applied mechanically — the same system we run on our own campaigns, numbers published.
| Spend (your card) | $2,410 |
| Qualified leads (your CRM) | 21 |
| Cost per lead | $115 |
| Target | $150 |
| Killed this week | 2 keywords |
Every week: what was spent, what it produced by your own count, what got killed, and what happens next — in writing, in plain English. The figures above are a sample; yours come from your account.
No impression charts, no "brand awareness", no dashboard theatre. If a number can't survive your CRM, we don't bill on it.
For lead businesses: a per-lead rate agreed in writing, benchmarked against your industry's real Google cost per lead (most SMB verticals run $30–$130). You pay for leads that survive your own CRM — with a dispute window.
For e-commerce: 5% of ad-attributed revenue by your store's own report, above an agreed baseline, capped at 3× the base — so our fee can never outgrow your result.
Two minutes, no card, and no waiting for a reply — you leave with the call on your calendar.
Tell us what you sell and where your ads run in a sentence or two, get a clear brief back, and pick a real time — the call is booked on the spot and the invite arrives by email.
No card. No commitment. The teardown is yours either way, and access is read-only — revoke it anytime.
The visible one: we're new to selling this service and we're buying proof — the founding cohort trades a waived base for a case study and a review. The results fee is the business model, which is why it's defined in writing and billed from your data, not ours.
Together, in writing, before launch — for example: a form fill or call over 60 seconds, working contact details, in your service area, not a duplicate. Every billed lead carries a 3-business-day dispute window, and "it just didn't close" is a valid conversation while "subjective quality" disputes are settled by the written definition.
Because the base isn't the business. $490 covers the operating floor — tracking, builds, the weekly review. If the ads don't produce, we don't get paid beyond it, which is the entire point.
Never. Your card sits in your Google and Meta accounts and pays them directly. We get access to work in the account — which you can revoke in one click — and our fee is the only invoice we ever send.
None, dishonestly. What we promise is the system: tracking before spend, a written target, weekly reviews, kill rules applied without sentiment — and a fee structure where poor results cost us, not just you. That's also why the founding base is waived: the risk sits on our side first.
The founder and the senior team — the same people who run NQD's own campaigns with published numbers. No account managers relaying messages to someone you never meet.
Piyush Gupta
Founder, NQD.ai
I come from a Baniya family — Indian merchants who never spent a rupee they couldn't account for. That's how we run ads: every dollar tracked to a result in your books, not a chart in a dashboard. NQD is an AI engineering firm; the same discipline that ships production systems runs these campaigns, and I review every founding account myself.